About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About the role

We’re looking for a Content Writer to create engaging, accurate, and SEO-driven content for Bojoko, one of the leading comparison and affiliate platforms in the iGaming space.

In this role, you will produce high-quality editorial content that informs users, supports acquisition goals, and strengthens Bojoko’s authority across competitive casino and betting markets.

Reporting to a Content Manager or Senior Content Manager, you will work closely with editorial and SEO teams to deliver trusted, insightful, and conversion-oriented content aligned with Bojoko’s tone, editorial standards, and commercial objectives.

This role is ideal for someone who combines strong writing skills, market curiosity, and a solid understanding of SEO and iGaming.

Key responsibilities

1. Content creation

• Write original, high-quality articles following provided briefs, editorial guidelines, and brand tone.

• Adapt writing style to different topics, audiences, and market requirements.

• Produce engaging, factual, and reader-focused content while maintaining clarity and accuracy.

• Deliver content consistently and on time while meeting editorial and SEO standards.

• Conduct research on operators, games, regulations, and industry trends to ensure reliable and up-to-date information.

• Bring first-hand insight, strong research, and subject-matter expertise into content production.

2. SEO integration

• Apply SEO best practices including: Keyword placement, Internal linking, Metadata, Structured formatting

• Follow SEO briefs to optimize content for visibility, rankings, and conversions.

• Collaborate with SEO specialists and Content Managers to update and improve existing content.

• Review and refresh articles when needed to maintain relevance and performance.

• Use feedback and performance insights to continuously improve writing quality and targeting.

3. Collaboration & Feedback

• Work closely with Editors and Content Managers to refine content and integrate feedback.

• Collaborate with other writers to maintain consistency in tone, quality, and editorial standards.

• Participate in content reviews and knowledge-sharing sessions.

• Communicate proactively regarding deadlines, blockers, and content opportunities.

4. Compliance & Editorial quality

• Ensure all content complies with Bojoko’s editorial standards and relevant iGaming regulations.

• Maintain accuracy and neutrality when writing about operators, casino products, or betting topics.

• Self-proofread all work before submission to minimize editing requirements.

• Stay informed about industry developments, regulatory updates, and audience expectations.

What we’re looking for ?

• Proven experience in content writing, journalism, or digital editorial roles.

• knowledge of South African iGaming market is a plus

• Strong writing, editing, and research skills.

• Solid understanding of SEO fundamentals and content optimisation.

• Ability to write engaging and trustworthy content with attention to detail.

• Comfortable working with editorial briefs and remote workflows.

• Strong organisational skills and ability to meet deadlines consistently.

• Experience or strong interest in: iGaming, Online casinos, Sports betting, Affiliate content

• Experience with CMS platforms and SEO tools is a plus.

• Fluent or native-level English.

What we offer

• Work on Bojoko, a trusted and fast-growing iGaming brand with international visibility.

• Fully remote work environment with flexible collaboration across time zones.

• Join a passionate, multicultural team of SEO and content specialists.

• Ownership of your work and direct impact on content performance and growth.

• Career development opportunities within a global media company.

• Competitive compensation based on experience and expertise.

Ready to join us?

If you’re passionate about writing, SEO, and creating trusted content in the iGaming space, this role is for you.

👉 Apply now and help shape the future of content at Bojoko.